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Peñate Santana, Yaimara.
Relación vinculante entre estrategias de marketing digital y el fracaso de las PYMES. Caso de estudio Guayaquil
.
Universidad y Sociedad
, Oct 2022, vol.14, no.5, p.248-255. ISSN 2218-3620
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Peñate Santana, Yaimara et al.
Estrategias de marketing como factor determinante del fracaso de las pymes
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Universidad y Sociedad
, Jun 2021, vol.13, no.3, p.391-400. ISSN 2218-3620
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Rivero Pérez, Jorge Luis, Peñate Santana, Yaimara and Martínez López, Pedro Harenton
Propuesta de plataforma de procesamiento de datos para marketing directo
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Universidad y Sociedad
, Ago 2016, vol.8, no.2, p.65-71. ISSN 2218-3620
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Peñate Santana, Yaimara, Hernández Ludeña, Karen and García, Evelyn
Reformas universitarias en Ecuador: impacto en la investigación científica en la Universidad de Guayaquil
.
Conrado
, Dic 2019, vol.15, no.69, p.71-78. ISSN 1990-8644
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