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Pacheco Rodríguez, Miryam, Pantoja Rodríguez, Janet Patricia and Troya Alvarado, Ana Rosa Análisis de las estrategias de marketing empleadas por la industria de bebidas del Ecuador. Caso Quicornac. Universidad y Sociedad, Jun 2018, vol.10, no.3, p.316-324. ISSN 2218-3620

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