GARCIA DEL JUNCO, Julio    CASTELLANOS VERDUGO, Mario. The dissemination of research and the IMRYD format: a screennig apropos of the critical reading of the scientific articles . []. , 15, 1, pp. 0-0. ISSN 1024-9435.

The importance of the format IMRYD -Introduction, Methods, Results and Discussion- for the organization of the scientific article among the investigators and professors of marketing and businesses organization is studied. 143 professors of the referred areas were interviewed in order to know which are the aspects considered by them as the most important in this structure. Once the collected data were computerized, Rasch's model was applied to determine the aspects chosen as the most significant by the group of experts consulted. These specialists indicated a total of 20 aspects as the most relevant to evaluate the quality of a scientific article. Finally, from the aspects mentioned by the experts consulted, a guide for the critical reading of the scientific articles in the areas of marketing and business organization was made.

: Scientific article; evaluation; expert; Rasch model; critical reading.

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