MONCAYO CARRENO, Oscar Fabián; MANJARREZ FUENTES, Nelly Narcisa    BOZA VALLE, Jhon Alejandro. Object of study of the didactic in the learning unit administration of companies of the state university of Quevedo, Ecuador. []. , 16, 74, pp. 284-290.   02--2020. ISSN 1990-8644.

The paper presents partial results of research aimed at stimulating contextualized learning in the Business Administration learning unit taught at the Faculty of Business Sciences of the State Technical University of Quevedo in Ecuador. The objective is to assess the object of study of didactics in the subject, as a requirement for a teaching-learning process developer. For its realization theoretical methods were used such as analytical-synthetic, inductive-deductive, modeling and system approach. As a main result, it is concluded that the dynamics of the teaching-learning process of the subject Business Administration is conditioned by the relationships that occur between the components of the process in the logic of its realization, given by the transit through motivation, understanding, interpretation and generalization, in which the method occupies a preponderant place. The use of conferences and workshops to integrate theory and practice, as well as the research method and simulation that stimulate learning is visualized.

: Stimulate learning; business administration; components of the teaching-learning process.

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