Resumen

SALAS NARVAEZ, Luci Cristina; ANDRADE ZAMORA, Fabrizzio  y  TAVAREZ MAGALLANES, Edduvi Maricela. Street marketing tactics in Small and Medium-sized Enterprises. Universidad y Sociedad [online]. 2018, vol.10, n.3, pp. 152-158.  Epub 02-Jun-2018. ISSN 2218-3620.

Street marketing is a marketing philosophy that replaces money for the original and the different. With these strategies, you can know your keys in a simple, useful, and applicable in your day to day. Advertising saturation, the appearance of new audiences and the development of technologies are three factors that have contributed to the marketing evolution. In companies, strategies based on non-conventional mechanisms, where the ingenuity is above the budget, are more present; before this situation appears the street marketing, a tool that tries to catch the attention of the receiver and to arouse its interest, to finally turn it into consumer of the mark. The methodology use was bibliographical, descriptive and documentary considering the techniques of signing. The authors conclude that there are many small companies that implement street-marketing actions, without knowing that they are responding to the parameters that define this model of commercial communication.

Palabras clave : Street Marketing; SMEs; unconventional marketing; marketing budget.

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