Resumen

HAJIYEVA, Minakhanum. The impact of transferred information on the explicit and implicit system in the media market. Universidad y Sociedad [online]. 2024, vol.16, n.2, pp. 161-166.  Epub 30-Abr-2024. ISSN 2218-3620.

The goal of this research is to analyze the encoding-decoding relationships that occur in the communication process based on the brain mechanism. It is established how this process in communication is not covered by the cerebral hemispheres but by the mechanism of implicit and explicit systems. The received information enters one of these systems in accordance with the tactics of processing and regulates the subsequent human activity. Throughout the study, the symptoms of the explicit and implicit systems were explained in parallel, and the roles of these systems in human behavior were determined. The peculiarities of these two different phenomena have been revealed based on the media market, which is relevant to the process of communication. Advertising acts, created based on pre-planned intentions, more accurately demonstrate in this regard the form in which the buyer's activity is manipulated. Thanks to studies conducted, it is known that the manipulation of the activity of the opposite side is carried out by the implicit system. Implicatures, which have a special place in the implicit system, are considered as the main concepts here. According to the results of the study, it is possible to influence the implicit system and regulate future activities based on expressions used correctly and appropriately from a pragmatic point of view in any communication process.

Palabras clave : Explicit memory; Implicit memory; Encoding-decoding; Prefrontal cortex; Episodic memory; Semantic memory.

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