Aim:

This research was based on the evaluation of the hotel system in the touristic destination of Santiago de Cuba, in order to identify potentialities and limitations for the insertion in production chains.

Methods:

The procedure applied relied on the combination of three tools: regional analysis technique, cluster mapping, and adjustment of the input-product matrix according to regional data, and records provided by the Ministry of Tourism in the province, and the National Office of Statistics and Information, plus direct information, interviews, brainstorming, and expert opinion. SPSS version 22.0, Decision, and Microsoft Excel 2016, were used.

Main results:

The results of this study determined that the touristic destination evaluated has conditions for insertion in production chains, with a higher potential for materialization of the relationship between providers outside the Select Fruit and PESCASAN sectors, and Melia Santiago and Sierra Mar hotels.

Conclusions:

Upon the termination of the procedure, it can be concluded that Santiago de Cuba tourist destination can participate in production chains that not only contribute to the development of tourism, but also to productive sectors in the territory.

        · resumen en Español     · texto en Español     · Español ( pdf )