Resumen

SABLON-COSSIOI, Neyfe et al. Considerations about foodstuff planning in a commercial supply chain. Ing. Ind. [online]. 2013, vol.34, n.3, pp. 353-362. ISSN 1815-5936.

Nowadays, it is necessary a change to the supply chain management in the Cuban economy, which is showed through many symptoms that express the lack of coordination in the enterprise networks. The present work applies this approach to the tomato paste commercial supply chain, from the national production and industry, the imports of this product and its supply to the network of markets. The collaborative planning is analysed as the main concept for the coordination in this supply chain. There were detected problems such as: the lack of knowledge about the demand, the inappropriate product management in local markets and the low integration of the supply chain in order to reach high levels of availability. As a result, it is proposed the collaborative planning as the basic philosophy in order to improve the client satisfaction.

Palabras clave : foodstuff; commercial supply chain; collaborative planning.