SciELO - Scientific Electronic Library Online

 
vol.37 número3Eco-eficiencia en la fabricación de piezas de repuesto: un estudio de casoAnálisis de la calidad percibida por el cliente en la actividad hotelera índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Articulo

Indicadores

  • No hay articulos citadosCitado por SciELO

Links relacionados

  • No hay articulos similaresSimilares en SciELO

Compartir


Ingeniería Industrial

versión On-line ISSN 1815-5936

Resumen

DE LEON, Ingrid Steffanell; ARTETA-PENA, Yussy  y  NODA-HERNANDEZ, Marcia. Business tourism customer loyalty management in smeshotels. Ing. Ind. [online]. 2016, vol.37, n.3, pp. 244-252. ISSN 1815-5936.

An adequate quality management based on the customer guarantees achieves its satisfaction and loyalty, which promotes restart of the process, resulting increase in customers. Precisely in this article is offered a model that favors the loyalty management. SMEs hotel of Barranquilla city are selected as study object, showing that these have conditions to capture or improve business tourism, strengths and weaknesses are detected to achieve customer loyalty. It is used as a case study Barranquilla, which is located at north of Colombia on Caribbean coast for their potential to attract Business tourists and effectively build the tourism industry and particularly business tourism as a catalyst for development.

Palabras clave : SMEs; Business tourism; customer; loyalty.

        · resumen en Español     · texto en Español     · Español ( pdf )

 

Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License