Resumen

CABANA-VILLCA, Ricardo; CORTES, Felicindo; VEGA-TORO, Domingo  y  CORNEJO-FIGUEROA, Joyce. Business model: analysis on the construction sector enterprises, region Coquimbo-Chile. Ing. Ind. [online]. 2016, vol.37, n.3, pp. 298-304. ISSN 1815-5936.

This research yielded critical for the implementation of the business model factors aligned key decisions that should be implemented for effective use and benefits generated as a result of its use. The target population was constituted by the member companies of the Chilean Chamber of Construction, Region of Coquimbo, Chile, represented by 136 companies from: construction, real estate and suppliers. The information was obtained through direct interviews company executives said. In this regard, 57,7 % make effective use of the business model; 23,1 % have designed it but do not use it and 19,2 % of companies they know or have heard, but have no interest in designing or using it. It follows the statistical analysis of the proposed models, the implementation of a business model in companies Chilean Chamber of Construction requires a systemic, synergistic and strategic management.

Palabras clave : business model; economic value; strategic direction; construction.

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