Resumen

MUNOZ BRIONES, Juan Carlos  y  CRESPO GARCIA, Marjorie Katherine. Price setting in a poultry company using the profit margins method. Conrado [online]. 2022, vol.18, n.86, pp. 118-124.  Epub 02-Jun-2022. ISSN 1990-8644.

In the last decade it has been possible to envision that Ecuadorian poultry farming has had an important development, leaving behind economic problems and the presence of adverse natural phenomena typical of our country, likewise this industry has been and is the protagonist of job creation and wealth, becoming a variable and an important part of the agricultural Gross Domestic Product. The research presented has the objective of determining the price setting based on the profit margin, allowing it to be above market levels and its economic results are sufficiently acceptable, so much so that the BALMAR organization can survive and expand in the poultry sector. As important results of the poultry company, it was obtained that the product with the highest sale price is the Balanced Pick-Posture (20-55 weeks) at $ 58.32. The product that is most in demand is the Balanced Posture (from 55 weeks onwards) with a quantity of 94,637 quintals. With a profit margin of 40% for each product that is sold, the company Asociación de Pequeños Poultry Farmers BALMAR presented a different sale price for each product.

Palabras clave : Fixation; profit; margins.

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