Resumen

SOLANELLES ROJAS, María Julia. El mercadeo y los servicios de información. ACIMED [online]. 2003, vol.11, n.4, pp. 0-0. ISSN 1024-9435.

The introduction of the new technologies of information and communication contributes notably at giddy development of the quality of the services of information. Nevertheless, al moment to consider the information as a service, is necessary to eliminate the classical conception of the "four P" of the marketing of the manufactured products: product, price, promotion and market place. The services, by their same nature, a processing different from his applied to the traditional products; more still, it deals with services of information, where unlike variables are involved, related to their users and employee. The information, as any another resource, should be managed by means of the laws and rules of the applicable marketing, because, among others reasons, the quality of the services of information is dynamic. The introduction of the techniques of the marketing facilitates the information services establishment, where the satisfaction of the client is the fundamental pillar of its deliver.

Palabras clave : COMMERCE [legislation and jurisprudence]; COMMUNICATION; INFORMATION SERVICES; CONSUMER SATISFACTION; INFORMATION MANAGEMENT; INFORMATION TECHNOLOGY; COMMUNICATION TECHNOLOGY; SERVICES QUALITY; INFORMATION SERVICES; MARKETING [legislation and jurisprudence]; INFORMATION MANAGEMENT; USER SATISFACTION.