Resumen

OCHOA-CRUZ, Anderson Endryck; OTERO-GONGORA, Yurima  y  CABALLERO-VELAZQUEZ, Elizabeth. Pedagogical communication in school management activity. Luz [online]. 2022, vol.21, n.3, pp. 123-134.  Epub 15-Sep-2022. ISSN 1814-151X.

Some epistemological considerations related to pedagogical communication and its importance for school management are presented, everything is achieved with the use of methods such as analysis - synthesis, induction - deduction, interviews with directors and teachers and participant observation of the process pedagogical in educational institutions, among others. As a result, a method of a socio-interactive nature is offered that, as part of a theoretical conception, will contribute to arguing the prevalence of the affective and assertive in the communicative process of the school director, derived from the investigative work of the authors, which is established in a new way for educational work by encouraging the formation of positive and flexible modes of communicative behavior that transcend the different contexts of action in which the directors of educational institutions work.

Palabras clave : communication; pedagogical communication; school management; director.

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