Resumen

PARRA SUAREZ, Froilán Alexander  y  MORENO PINO, Maira Rosario. Quality Management Assessment in Ahora! Newspaper, Holguín Province, Cuba. Rev retos [online]. 2019, vol.13, n.1, pp. 17-47. ISSN 2306-9155.

Quality management was assessed in Holguín’s Ahora! Newspaper, in Cuba. The evaluation procedure was validated in the province, and it allows process determination and evaluation of the main performance indicators. Besides, it enables identification of factors that hinder quality management, and recommends improvement strategies accordingly. Some of the techniques and tools utilized were interview, observation, documentary review, brainstorming, surveys, and mathematical modeling of indicators. With this procedure, quality management assessment will be more effective in the newspaper, in terms of human and material resources management based on a proper documentary system. The main contribution of this research was a procedure devised to assess quality, which can be used to evaluate the other processes that take place in the newspaper.

Palabras clave : quality management; control; process management; assessment; improvement; press.

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