Resumen

AKBARI, Shima; JAFARI, Ali  y  SOLTANI FAR, Mohammad. The role of virtual social networks on body management of Tehran citizens. Conrado [online]. 2020, vol.16, n.72, pp. 234-241.  Epub 02-Feb-2020. ISSN 1990-8644.

The virtual social networks have brought the new lifestyle and thinking the way to its addresses and influence on the addresses’ lifestyle by representing the dominant relationships on life. This research investigates the role of virtual social networks on Iranian citizens’ interest in body management. The methodology of this research is surveying and research tool is questionnaire. The statistical population of this research includes the dwelled citizens in Tehran in 2018, and 420 people were selected as the sample volume using a multistage cluster sampling method. The results of research show the positive and significant relationship between using the virtual social network and body management, wearing style, appearance management, consumption style, and between body management and membership duration in virtual social network and assertiveness interest. In addition, increasing dependence and activity in virtual social networks, in particular, Instagram, has led users to move toward wearing style, appearance, nutrition regime, body appearance, makeup style and tended to consumerism.

Palabras clave : Virtual social networks; body management; consumption style; wearing style; nutrition style; assertiveness.

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