Resumen

GAVIN MORALES, Deisy Esperanza. EVALUATION OF RESOURCES AND TOURIST ATTRACTIVENESS FOR THE DEVELOPMENT OF THE TOURISM OF HEALTH IN THE CIENFUEGOS DESTINATION. Universidad y Sociedad [online]. 2019, vol.11, n.3, pp. 301-314.  Epub 01-Sep-2019. ISSN 2218-3620.

The fundamental objective of the investigation is the evaluation of resources and tourist attractiveness for the development of the tourism of health in the Destination Cienfuegos; the same one is carried out in the period of time understood among the years 2015 and 2018, and it consists on the inventory, categorization and hierarchization of the resources and tourist attractiveness to demonstrate the potential that has the destination to develop the modality of tourism of health. To carry out the investigation methods like the documental revision they are used, the observation, the statistical methods Delphi and Kendall, interviews to leaders, squares and specialists and tools like the inventory records and hierarchization are used. The final result of the investigation constitutes it to complete and to present the inventoried resources, categorized and hierarchized in an inventory record. It is possible to demonstrate that the Destinations Cienfuegos has potentialities for the development of this modality.

Palabras clave : Tourism; health; resources; attractiveness; inventory and evaluation.

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