Resumen

GARCIA-MACHADO, Elena  y  LEON-SANTOS, Magda. Proposal of Digital Marketing Strategy for beginner organizations on their insertion to the market. ARCIC [online]. 2021, vol.10, n.26, pp. 14-36.  Epub 01-Ago-2021. ISSN 2411-9970.

Digital Marketing is a strategic activity of high value for beginner organizations on their insertion to the market, because it allows them to promote, communicate, sell their products and services and satisfy its needs. It lets them occupy a good place and positioning in the market. Digital Marketing strategies focus on solving the strategic objectives of Marketing, deploying activities in the digital field in a fast, segmented and economical way. This proposal aims to establish a method for a new organization to successfully develop a Digital Marketing Strategy. The text explains the different ways in which a Digital Marketing Strategy is understood, so that when applying it, institutions are strongly inserted in the market.

Palabras clave : digital marketing strategy; digital marketing; marketing; beginner organizations.

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