Introduction:

Technological advances make emerging resources available to educational agents, which require the development of basic competencies or skills by students and pose a challenge for the entire educational community, which contributes to improving learning. In this context, media competence becomes a key thread within the substantive processes that are developed in universities to promote a responsible, efficient and democratic use of media resources by citizens.

Objective:

Develop media competence in university students.

Methods:

22 teachers were taken as a universe and 11 teachers as a sample, which represented 50% of the total population chosen. Methods and procedures of the theoretical, empirical and statistical-mathematical level were applied for its development.

Results:

The didactic strategy that was presented, containing actions, contributed to the development of media competence in the digital environment of university students.

Conclusions:

The theoretical analysis carried out reveals the existing epistemological inconsistencies in the teaching-learning process that contribute to the development of media competence. The proposed strategy favors the improvement of scientific-methodological and teaching-methodological work for its practical implementation in the university, as well as aesthetic values ​​and feelings of love and respect towards the country, family, society and their peers. in the Bachelor of Education Spanish-Literature career.

        · resumen en Español     · texto en Español     · Español ( pdf )