Resumen

TARAJANO ROSELLO, Antonio Obed; RODRIGUEZ CRESPO, Raquel María  y  ZEQUEIRA BRITO, Jorge. Gersad, news bulletin for executives of Camagüey´s health care institutions. Rev Hum Med [online]. 2010, vol.10, n.2, pp. 0-0. ISSN 1727-8120.

This paper presents the results of a technological innovation research carried out at Camagüey´s Health Care Provincial Department, from March to September 2009. Territorial health care executives answered a survey aimed to designing a news bulletin to inform them about the managing processes of Cuba´s National System of Health. A strategy for its circulation through emails and publication in the Internet was developed. Results showed high levels of satisfaction with the product. As recommendations, the bulletin should be included in the website of Camagüey´s Health Care Provincial Department and given continuation and enrichment by means of periodically studying the executives information needs.

Palabras clave : information products and services; periodicals; electronic publications; management; organizational decision making; information services.

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