Resumen

MARCEL-CERVANTES, Barbaro Diobis et al. Strategic in the confrontation to the disasters. Ing. Ind. [online]. 2022, vol.43, n.2, pp. 48-58.  Epub 11-Jul-2022. ISSN 1815-5936.

The assumptions of a new strategic paradigm, enhancer of the transcendence of the relational human being and of the organizational strategic communication and the model of the 5'P of Mintzberg for its practical and organizational utility served as support for the design of the action model of the rescue and rescue brigades in the face of disasters. For its execution, the following were applied: Cronbach's α reliability coefficient, McKinsey's 7S model and Kendall's non-parametric W test. It was evidenced that the result achieved provides the Cuban Fire Department with a management tool for the training, categorization, evaluation and better professional performance of chiefs, specialists and technicians of the specialty.

Palabras clave : strategic paradigm; Mintzberg's 5's model; McKinsey's 7's model; strategic communication.

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