Resumen

CARRAZANA AMADOR, C. Tania Caridad  y  HERRERA CARDENAS, Pedro Luis. Canada-Cuba International Relations and Canadian Tourism. Econ. y Desarrollo [online]. 2022, vol.166, n.2  Epub 15-Dic-2022. ISSN 0252-8584.

The present work has the purpose of evaluating the behavior of Canadian tourism, as the leading source market for Cuba, since 1985, until the months of January and February 2020. Its sustained growth is studied until 2015, its decrease from 2016 to 2018, as well as its recovery from 2019 and 2020. The main results show that the decrease in Canadian travel coincides with the presence of American visitors to the Island. The potential of Canada and Cuba to strengthen deeply rooted ties is highlighted, as well as the goals and strategies declared by the Ministry of Tourism. The international environment is assessed and for Cuba in September 2020, a strategy is finally proposed to strengthen the growth of the Canadian market.

Palabras clave : quality; behavior; strategy; service; visitor.

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