Resumen

RIVERA VALDES, Katherine; MARTINEZ MEDINA, Isabel  y  RODRIGUEZ RODRIGUEZ, Justina. The infantile audiovisual programming: the family and the use of their potentialities. Rev. Mendive [online]. 2018, vol.16, n.3, pp. 339-350. ISSN 1815-7696.

Television occupies at the present moment a preponderant place within the audiovisual media. Due to its very nature, it has become an integral part of the family, which has resulted in the fact that the facts become more topical as soon as they are disseminated through the small screen. Therefore, the family, in the face of new changes, must take advantage of its potentialities. However, it has been shown that the preparation of the same is still insufficient in terms of taking advantage of the potential of the children's audiovisual programs, since they do not dominate what these programs are, and among the topics discussed for the Family counseling is limited to the treatment of the use of these children's programs for the education of children. The solution to this problem is addressed through the implementation of a family orientation strategy structured in stages, aimed at diagnosing, executing and evaluating. The methods that allowed the basic study were the theoretical, empirical and statistical-mathematical levels, such as the historical-logical, analysis and synthesis, induction and deduction, systemic-structural, modeling, observation, interviews, documentary analysis and from the descriptive statistics the percentage analysis. The results obtained demonstrate the effectiveness of the proposal, since there was evidence of advances in the acquisition of knowledge to take advantage of the educational value of children's audiovisual programs and change of attitude of the family to take advantage of their potential in the pursuit of an education quality.

Palabras clave : audiovisual; education; family; childhood; influences; orientation; television.

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