Resumen

CARO MONTERO, Elizabeth  y  VELAZQUEZ MARTINEZ, Ahasel J.. Values Analysis in a Hotel Company to Develop the Values Strategy Promoted by its Management Team. Cofin [online]. 2020, vol.14, n.2  Epub 01-Nov-2020. ISSN 2073-6061.

Cuban hotel companies seek excellence in services; therefore, it is essential to develop values aligned with the organizational strategy. This research investigates the level of development reached by the five dimensions necessary for the management of a strategy of values in a hotel company belonging to Islazul S.A. The level of values development in the management team is diagnosed and a comparative analysis is made from two perspectives: individual and group. Through surveys, interviews and documentary analysis, a high development of values is shown, mainly in the group dimension, and an average level of interest from the management. These results are taken into account to propose a negotiable values strategy, as well as actions for its implementation.

Palabras clave : management team; values strategy; Islazul S.A..

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