Resumen

GUILLEN HERRERA, Samuel Ricardo  y  AYALA CASTRO, Héctor Salvador. Marketing management as a potential source of tourism in the commune November 23 of the canton Naranjal province of Guayas. Universidad y Sociedad [online]. 2020, vol.12, n.3, pp. 267-274.  Epub 02-Jun-2020. ISSN 2218-3620.

In cerro de hayas there is a community called “23 november” who has 7 cascades and a privileged place, but the low marketing estrategies could´nt achieved to be a principal tourism destination in Guayas province, using investigations techniques like focal group and surveys given a result that they need a design of tourist product who valid the tourist resourses and atractives using a e-marketing platform who applied in the place. Will increase the tourist demand.

Palabras clave : Community tourism; management; marketing; tourism product; tourist demand.

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