Resumen

FERNANDEZ NODARSE, Francisco A.. About the electronic commerce on the WEB 2.0 & 3.0. Rev cuba cienc informat [online]. 2013, vol.7, n.3, pp. 96-113. ISSN 2227-1899.

The Web 2.0 model is an emergent phenomenon that comes to placing the user at the center of any business model. The e-commerce in the Web 2.0, the evolution from the virtual shopfront to the prosumers, the corporate reputation online, design patterns, business models, Web 2.0 and evolution to Web 3.0 and some considerations related to computer security are analyzed in this study. The security analysis dealt the basic principles, policies, technology architecture, security plan, attacks, threats and strategies on the Web. In this study we applied methods of analysis and synthesis, historic and logical analysis and system approach. The conclusions are treated its impact and perspectives from the recognition of this new Web environment characterized by the speed of change and the need to act accordingly assuming new e-commerce business strategies.

Palabras clave : e-commerce; Web 2.0; Web 3.0; computer security.

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