Aim:

To roll out a strategy for the application of business management procedures, which is complex, since the expected changes in the object of study cannot be corroborated often, due to the lack of proper time.

Methods and techniques:

They were implemented according to the corroboration of objectivity, validity, and reliability, using semi-qualitative tools based on expert opinion.

Main results:

A strategy based on structured steps and methods that enable the validation of managing tools, depending on their objectivity, usefulness, and reliability. The functionality of the strategy was checked according to a procedure for food safety management in food sales, with an objectivity index of 86.45 %, 83.93 % usefulness, and 0 851 9 total validity. Moreover, the reliability of the procedure studied was established by the ANOCHI coefficient for 0.814 3. Conclusions: The strategy suggested is easy to implement in the Cuban business environment, as it offers a low cost manner for managing tools validation, since it eliminates costs associated to case study. Besides, expert opinion considers experience and expertise as valuable criteria in business decision-making.

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