Aim:

To design a procedure for managing bank funds that promote production linkage in the value chain to stimulate Cuban exports.

Methods and techniques:

Direct observation, expert opinion, and group workshops. Main results: A change of paradigm was performed in terms of bank funding management based on a new approach that will lead to the creation of greater business capacities through the association with the economic system, the reinforcement of the already-existing capacities and the production linkages, and the contribution to decision-making. The analysis ensures that every link of the chain has its own dynamics and contributes to the end product.

Conclusions:

Today’s bank funding management is not integrative or directed to production linkage that promotes exports in Cuba, the main ground for this research study.

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