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Retos de la Dirección
versión On-line ISSN 2306-9155
Resumen
GONZALEZ PERAZA, Brenda de la Caridad; HERNANDEZ FLORES, Yoan y SALGADO DOMINGUEZ, Emily. Theoretical study of commercial distribution and its impact on travel agencies. Rev retos [online]. 2023, vol.17, n.1 Epub 28-Abr-2023. ISSN 2306-9155.
Objective:
conceptually analyze the terms commercial distribution and its impact on travel agencies from a bibliometric analysis.
Methods and techniques:
for that reason, has been used theoretical and empirical level methods were used through the method of analysis and synthesis, literature review and statistical analysis of information.
Results:
the results obtained from the analysis of more than 100 definitions allowed to form a theoretical and methodological perspective of these concepts, necessary in a poscoronavirus scenario.
Conclusions:
it was possible to determine the existing gaps in the theoretical definitions analyzed which will serve as a basis for the development of new research in the sector.
Palabras clave : Travel agency; bibliometric analysis; commercial distribution; commercial management.
