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Retos de la Dirección
versión On-line ISSN 2306-9155
Resumen
GARCIA BONILLA, Yanisleidys y LOPEZ BOUDET, Roberto. Design of the tourist product Walking for health at the Horizontes Villa Soroa hotel. Rev retos [online]. 2023, vol.17, n.3 Epub 18-Nov-2023. ISSN 2306-9155.
Objective:
Design a procedure for the launch of a new nature tourism product.
Methods and techniques:
PEST analysis, Porter five strengths for a competitive environment, SWOT matrix, expert’s methodology and indicators for economic feasability evaluation.
Main results:
Stages for the launch of the new nature product called “Walking for health” in the hotel under study.
Conclusions:
The proposed procedure contribute to launch a new touristic nature product “Walking healthy”, which one has nine stages y it fits to the hotel characteristics due to his natural environment; therefore, commercial strategies were determinated through four basic mix marketing variables and an action plan were designed for its implementation.
Palabras clave : tourist modalities; nature tourism; tourist products; Cuban hotels.