Resumen

ORTIGUEIRA-SANCHEZ, Luis Camilo; TALLEDO FLORES, Hernán  y  RISCO-MARTINEZ, Santiago Luis. Does the octagon work? Analyzing the effectiveness of the warning octagons on Peruan youth. Econ. y Desarrollo [online]. 2022, vol.166, n.2  Epub 15-Dic-2022. ISSN 0252-8584.

The marketing of unhealthy foods targeting young people has led to an increase in the number of young people with weight problems in Peru. Therefore, measures, such as warning octagons, have been implemented to reduce the consumption of these foods. In this research, the authors examine the effectiveness of warning octagons in two types of packaged foods: Cookies and Juices. To accomplish this, the authors surveyed 235 university students using the Maximum Difference Scaling method (Best-Worst Model), to determine their preferences towards the products presented. Our results found that individuals prefer cookies with warning octagons, while the opposite occurs in the case of juices. The results suggest that, in the case of juices, octagons appear to play their role in reducing the consumption of unhealthy foods

Palabras clave : cookies; juices; food marketing; nutrition; Peru.

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