Resumen

MILLAN LOPEZ, Nora Teresa; ZAZUETA BELTRAN, Héctor Gabriel; DIAZ VALDES, Tomás  y  FRAGOZA SANCHEZ, Ulises. Innovative Production and Commercialization Strategies of Potatoes in the Northeast of Mexico. Cofin [online]. 2018, vol.12, n.1, pp. 256-267. ISSN 2073-6061.

Fluctuation of prices, production, and different deficiencies in trading systems are some of the main difficulties faced by small farmers to commercialize potatoes in Mexico. However, a reasonable dynamism in obtaining the tuber is found in the northeast of the country, especially in Sonora and Sinaloa. Therefore, the aim of the paper is to study of the potatoes production and commercialization between the main producers from this region, in order to analyze the creation of innovative strategies used. Note that the research had an exploratory and descriptive character, on the bases of the application of surveys and interviews which show different problems in this sector that include the supply chain, plagues and diseases, price-fixing, among others.

Palabras clave : Commercialization; Mexico; potatoes; production.

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