Resumen

RODRIGUEZ DE PENA, Nelida Isabel; DE LA CRUZ LOZADO, Juan; RAMOS FARRONAN, Emma  y  CASTILLO PALACIOS, Freddy William. The use of social networks to promote entrepreneurship in SMEs during a period of the covid-19 pandemic. Cofin [online]. 2023, vol.17, n.2  Epub 01-Jul-2023. ISSN 2073-6061.

The purpose of this research was to determine the use of social networks to promote entrepreneurship in SMEs post covid-19, the study is framed in the period from January 2020 to March 2021 considered by the start of the covid-19 pandemic, The applied methodology is bibliographic research with documentary analysis techniques. Taking as a conclusion that the use of social networks encourages entrepreneurship and growth of SMEs in times of pandemic by ensuring rapid adaptation to the requirements, tastes and preferences of consumers in the local, national and international market, with Facebook and Instagram being the main technological tools to which the population has greater access and interaction, in addition to being one of the main means of searching when faced with the need for a good or service.

Palabras clave : entrepreneurship; growth; customers; technology.

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