Resumen

JIMENEZ CANDETE, Liliana. The use of new technologies in entrepreneurship as a consequence of pandemic in SMES. Cofin [online]. 2023, vol.17, n.2  Epub 01-Jul-2023. ISSN 2073-6061.

The research that gave rise to this review article aimed to analyze the use of new technologies in SMEs as a consequence of the pandemic. For this, a narrative qualitative research was carried out the consequences within SMEs were observed from the confinement due to the pandemic and the use of digital technologies as a tool to innovate their operations, which led to the creation of entrepreneurship ecosystems and the change towards an innovative organizational culture willing to be at the level of Industry 4.0. It was concluded that, when an event occurs with a strong impact on entrepreneurs, information is really important; Those who investigated and took advantage of technological tools noticed incredible progress, as they managed to design more personalized services, reduced their costs, reached new markets and improved their competitiveness.

Palabras clave : Technology; entrepreneurship; SMEs; pandemic..

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