Resumo

RODRIGUEZ CRUZ, Yunier. Impact of bounded rationality upon the informational process of organizational decision making. Rev. cuba. inf. cienc. salud [online]. 2013, vol.24, n.1, pp. 0-0. ISSN 2307-2113.

Bounded rationality is approached as one of the main components of the decision making process. An examination is made of its distinguishing features and the way it affects the behavior and styles of decision makers. An analysis is also conducted of the various emotional stages experienced by decision makers, with emphasis on the specific characteristics and importance of individual and group decision making. An assessment is made of the impact of bounded rationality upon organizations, and the possible strategies to achieve better orientation in the face of such reality. The study was based on document analysis, and actions are proposed which may help improve organizational decision making by means of a better use and handling of information. It is shown that though bounded rationality is inevitable, organizations may create the conditions required to reduce its impact on decision making processes, through the use of information systems, information management, knowledge management, organizational intelligence, decision making support systems, and appropriate information resources and processes.

Palavras-chave : bounded rationality; decision makers; organizational decision making; individual decision making; group decision making.

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