Resumo

SANCHEZ DIAZ, Marlery; RAMIREZ CESPEDES, Zulia  e  SORIANO SUAREZ, Yusimí. Redesign of the Website of the National Center for Bioproducts according to current trends in homologous. Rev. cuba. inf. cienc. salud [online]. 2019, vol.30, n.3  Epub 30-Out-2019. ISSN 2307-2113.

Business websites must ensure that their employees, suppliers, competitors, customers and stakeholders can find general and company-specific information. This work proposed the presentation of the necessary elements for the redesign of the Website of the National Center for Bioproducts (BioCen) according to the current tendencies in homologous. For this, through interviews with managers and specialists of the center, the websites of homologous companies were determined. Seven were chosen for the identification of trends in Information Architecture from five categories of analysis. These trends were not reflected on the current BioCen website. The redesign proposal includes, according to counterparts, the labels; the definition of content, in the OnePage format; the structure of the main page with different and few informative levels; the use of images, according to the texts; different navigation systems; changes in the head and footer components.

Palavras-chave : National Center for Bioproducts; websites; homologous studies; information architecture.

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