Resumo

CAMPOS, Maybe; SUAREZ, J  e  OJEDA, R. Strategic management model for decision-making in livestock production entities. Implementation in a UBPC of the Martí municipality (Part II). Pastos y Forrajes [online]. 2013, vol.36, n.3, pp. 364-370. ISSN 0864-0394.

The objective of this work was to show the results of the implementation of a strategic management model for decision-making in a basic unit of cooperative production (UBPC) of the Martí municipality in the Matanzas province, Cuba, specifically the analysis of a group of economic, environmental and technical-productive indicators. The starting point was the unfavorable economic and environmental situation shown by the UBPC in 2005, which demanded a strategic analysis focused on sustainable development from the optimal and rational utilization of the existing resources; this included the formulation of 12 general strategies. The testing of the effectiveness of the strategic management model (SMM) implementation was based on its feasibility of application, in which the evaluation of 15 competent experts from the entity with a remarkable agreement coefficient and the tangible and intangible changes generated between 2006 and 2011 were taken into consideration. With the implementation of the SMM a contribution was made to providing the UBPC with a conscious, integrating and systematized organizational procedure for strategic management, which supports decision-making.

Palavras-chave : basic unit of cooperative production; decision-making; strategic management.

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