Resumo

RIVERO LOPEZ, Miguel. Strategic elements in the audiovisual media development In Medical Sciences. Rev haban cienc méd [online]. 2013, vol.12, n.3, pp. 399-409. ISSN 1729-519X.

Introduction: there is a growing need for the media to be present in the teaching process of the careers of Medical Sciences, as well as to organize and document the production thereof. Objective: to characterize the expression of the elements present in the Strategic Management Group shares system of Educational Technology at the Havana Medical Sciences University for the development of audiovisual media of Medical Sciences careers during the years 2003 to 2010. Material and Methods: we conducted a retrospective descriptive study, using techniques such as content analysis, focused group interviews and triangulationof information. Results: the main results showed that the organization of the activity, managing external relations with other centers and the training of human resources were the factors that decided the successful completion of the mission, areas that affected the achievement of the task were: organizing work, managing external relations with other centers, infrastructure and logistics, human resources training and product quality. Conclusions: the study of the elements from the strategic direction of labor successfully developed by the group of educational technology at the Havana Medical Sciences University , to have valid elements for this type of management process. The structure resulting from this study forms the basic structure potential for a strategic management system for the development of this type of activity.

Palavras-chave : Media; management by objectives; strategic direction; management; learning resources.

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