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GALARZA SCHOENFELD, Andrés Santiago; LOPEZ MERO, Patricia Josefa  e  MENDOZA MUNOZ, Bryan Abdón. Cultural studies and the Latin American identity problem. Conrado [online]. 2020, vol.16, n.72, pp. 116-122.  Epub 02-Fev-2020. ISSN 1990-8644.

The problem of Latin American identity is one of the most controversial current issues addressed by Cultural Studies. This article is intended to achieve a theoretical approach to such an arduous issue. The study was systematized through scientific research methods, hermeneutics, content analysis and analytical-synthetic. Cultural Studies have before them the challenge of achieving the understanding and explanation of the uniqueness of the Latin American peoples from their diversity, assuming a social and political positioning, which allows to contribute to clarify, forge and consolidate a unique form of identity thinking to achieve the Self recognition and autonomy, away from academic, fetishist, folklorist and mercantilist practices.

Palavras-chave : Problem; Latin American identity; Cultural Studies.

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