Resumo

POTEKHINA, Elena et al. The impact of employee education on for the development of the hotel services market in the conditions of digitalization. Conrado [online]. 2022, vol.18, n.89, pp. 334-339.  Epub 30-Dez-2022. ISSN 1990-8644.

The article is devoted to the substantiation of the prospects for the development of the hotel services market in the Moscow region in the conditions of digitalization. It has been established that hospitality has recently turned from a fundamental concept of human civilization into a powerful industry that unites enterprises that provide various services for entertaining, accommodating, and servicing guests. It has been determined that the trends in the development of the hospitality industry in the Moscow region are the computerization of the hotel sector, the development of economy class hotels, improvement of the technical equipment of hotel enterprises, strengthening cooperation between hotel enterprises, and authorities. It has been revealed that booking modules are widely used in the practice of hotels in the Moscow region. However, this requires hotels to solve certain organizational tasks, including the collection and adequate use of information about the consumer, analysis of the features of communication with customers, as well as the development of staff education.

Palavras-chave : Market; hotel services; digitalization; enterprise; socio-economic development; education; tourism.

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