Resumo

GUERRA RUBIO, Luisa María; EIRIZ GARCIA, Osana  e  DE LA NOVAL BAUTISTA, Luis Alain. Successes and mistakes in the communicative approach to dengue. ARCIC [online]. 2021, vol.10, n.27, pp. 182-200.  Epub 01-Dez-2021. ISSN 2411-9970.

Communication and Health require to beanchored, this alliance will allow that communicative processes can avoid diseases and promote health, aspects directed to get the bio psychosocial wellness of human’s environment, which sometimes it can be susceptible to viral and contagious diseases that constitute a threat for life. Around these diseases dengue is distinguished, due to it is a growing health problem in the world, especially in Americas and its principal vector, Aedes aegypti mosquito, it is located in the continent widely. Despite Cuba is a country which shows results in Health, Education and Culture, it is distinguishable because of its challenges, scape from its scope. This essay makes reflections that are from the strategy analysis, campaigns and communicative products used in the Caribbean isle to face the disease, its pros and cons. It is vital to focus on the importance of attitudes as a vertebral axis of environmental hygiene as one of the variable that has to rank to face its continuous country incidence.

Palavras-chave : Communication and Health; dengue; communicative strategies; pro environmental attitudes; Communication for social change.

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