Introduction:

Assertiveness is a communicational tool that can contribute positively to aged adults' correct interpretation of the need and importance of performing actions that allow them to maintain adequate physical development and nutritional status during older age.

Objective:

To describe how the implementation of assertive communication can help the incorporation of aged adults to the physical activity program for the elderly.

Methods:

A basic, nonexperimental and descriptive research was conducted with a population of 157 aged adults, of which 113 were part of the research sample. Assertive communication was applied to achieve their incorporation into the physical activity program for the elderly.

Results:

Fear of infection with COVID-19 was the main reported cause for not participating in the activities (17.70 %). Aged adults with a low level of knowledge about the importance of physical activities for the elderly predominated. After applying assertive communication, 64.60 % of the older adults could become part of the program.

Conclusions:

Assertiveness, with its techniques and actions, facilitated the incorporation of aged adults to the physical activities program. Its application was based on the preparation and the ability to negotiate with older adults in order to achieve their incorporation to the physical activities of the program for the elderly.

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