Resumo

LOPEZ MERA, Laura; PLAZA MACIAS, Nila; FERRIN MORALES, Kleber Rafael  e  SARDUY GONZALEZ, Mariuska. Cultural Heritage ( Another Way of Yielding Own Revenues in the Portoviejo Canton of Ecuador. Cofin [online]. 2019, vol.13, n.1 ISSN 2073-6061.

Public heritage is the result of a social construction of a set of goods to which society attaches very much value. Portoviejo Canton is a canton of Ecuador, located in the Manabí Province. Its capital is the city of Portoviejo which has a rich cultural heritage because of its age and history. This research is aimed at reflecting on its financial valuation, and its potential to yield own revenues which can be reinvested locally.

Palavras-chave : cultural heritage; public heritage; cultural tourism..

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