Resumo

GUERRA BRETANA, Rosa Mayelín  e  FLOREZ RENDON, Andrea Lucía. Quality function deployment to consulting service of standardized management systems. Cofin [online]. 2022, vol.16, n.2  Epub 01-Jul-2022. ISSN 2073-6061.

The objective of this study is to apply this method to the design of a new consulting service for standardized management systems, based on the knowledge and experience of professors from higher education institutions in Cuba and Colombia. To identify the main quality attributes for the standardized management systems consulting service, different tools are used, such as: focus group discussions with academics and consultants, interviews and surveys. Taking into account the defined attributes, the value proposition for clients is identified, the flow of the consulting service process is designed and marketing strategies for postgraduate programs are planned.

Palavras-chave : attributes; customer; strategies; products.