Resumo

VALENCIA FLORES, Carlos Hernán; ISAAC GODINEZ, Cira Lidia  e  BRITO VALLINA, María Lucia. A TRAINING PROGRAM FOR SMALL BUSINESSMEN FROM THE HISTORICAL CENTER OF QUITO. Universidad y Sociedad [online]. 2017, vol.9, n.4, pp. 70-74. ISSN 2218-3620.

Entrepreneurship allows the creation of stable and high post in which its members are owners, partners, workers, and businessmen at the same time. Thus, they actively and collectively participate in enterprise management, and set the bases for a personal, labor and social economic. It has been proven through primary and secondary sources that the commercial and administrative processes applied by small businessmen in the historical center of Quito do not meet their expectations, improve their situation against the competence, or satisfy their clients’ needs or their own needs in most cases. This leads to low business incomes, and sometimes the failure of the business. Designing periodical training processes in order to contribute to the improvement of their commercialization plans and strategies is an alternative to solve this situation. Furthermore, this alternative will contribute to the improvement of their incomes, and their economy, return the loaned resources, and guarantee their short and long-term sustainable growing. The current paper aims at establishing a training program to be developed by the Metropolitan University of Ecuador,as part of a community outreach project contributing to the improvement of managerial capacities in small businessmen, in order to administrate properly, optimize their financial resources and attain sustainability in business.

Palavras-chave : Training program; small businessmen; entrepreneurship.

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