Resumo

USTUN AKSOY, Yeşim; KASıMOğLU, Sinem  e  UFUK CELIK, Mustafa. The role of effective communication skills in hair care and beauty services and their effect on occupational achievement. Universidad y Sociedad [online]. 2020, vol.12, n.2, pp. 458-465.  Epub 02-Abr-2020. ISSN 2218-3620.

Since the earliest times, the concept of beauty has gone through many changes. Today, hair care and beauty services (HCBS), comes out a major economic sector. With the influence of technology, science and medicine, the concept of beauty today is especially affecting women. The role of effective communication and its impact on professional success in the functioning of HCBS, which has become such a large economic sector, is the subject of this research.

In this research, participant’s questions were asked as ‘’How important is effective communication in HCBS? Can communication skills interfere with professional success?’’. Is there a differentiation in the communication skills between master-apprentice training and academic training?’’. Standardized open-ended interviews were conducted with 15 sector employees using qualitative research methods, followed by content analysis. It is seen that effective communication has a role as much as professional success in HCBS and good communication skills can prevent professional success from time to time. It is concluded that the popularity created through a well-established communication helps to minimize the problems that may occur during the service process and increase the criteria of professional success.

Palavras-chave : Beauty services; the role of effective communication; professional success.

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