Resumo

SORDI STOCK, Bárbara; MARQUEZ RONDON, Gerardo Antonio; GUERRERO QUINSAC, René Mauricio  e  VALLEJOS REYES, Marilyn. Business and prevention of gender-based violence: winds of change in la Araucanía?. Universidad y Sociedad [online]. 2024, vol.16, n.1, pp. 18-29.  Epub 28-Fev-2024. ISSN 2218-3620.

This article analyzes the results of the first stage of a social innovation project whose main objective was to promote the employability of women victims of gender-based violence who finished a SernamEG programs in the Araucanía Region, southern Chile. Sixteen companies participated in a structured survey inspired on NCh3262-2012, which regulates the Gender Equality and Work-Life Balance Management System. The results suggest that the companies are led by men, are composed of personnel with little training and/or awareness of gender violence, tend to reproduce gender roles and have little interest in implementing gender equality policies in the organizational environment, including those aimed at the inclusion of women who have suffered violence by a partner or former intimate partner. The research show that it is necessary to continue working so that companies assume - within the integral approach - their role as multipliers of the right to a life free of gender violence.

Palavras-chave : Gender violence; Corporate social responsibility; NCh3262-2012; SernamEG.

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