Objective:

conceptually analyze the terms commercial distribution and its impact on travel agencies from a bibliometric analysis.

Methods and techniques:

for that reason, has been used theoretical and empirical level methods were used through the method of analysis and synthesis, literature review and statistical analysis of information.

Results:

the results obtained from the analysis of more than 100 definitions allowed to form a theoretical and methodological perspective of these concepts, necessary in a poscoronavirus scenario.

Conclusions:

it was possible to determine the existing gaps in the theoretical definitions analyzed which will serve as a basis for the development of new research in the sector.

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