Resumo

FERNANDEZ CRIBEIRO, Adlih de la Caridad  e  BELL AGUILA, Osmel. Another Look at Masculinities: A Normative-Communicative Approach. Estudios del Desarrollo Social [online]. 2023, vol.11, n.2  Epub 01-Ago-2023. ISSN 2308-0132.

Gender is a sociocultural construction produced and reproduced by society that is mediated by historical, geographic, political, economic, religious, academic, and professional factors. Gender relations stand out for the naturalization and normalization of social asymmetries that reproduce the inequalities and inequities of women and men and, therefore, the domination of the male gender and the subordination of the female gender. The present investigation proposes to carry out an interdisciplinary study with the purpose of deconstructing the stereotypes around masculinities in this second decade of the 21st century. The design of a communicative product is proposed with the purpose of expanding the meaning of masculinity and making a proposal that normalizes, as well as naturalizes the diversity of man.

Palavras-chave : gender identity; communication; stereotypes; culture; inclusion.

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