Resumo

ALMEIDA PASTOR, Marcelo  e  ARRECHAVALETA GUARTON, C. Nora. Business Social Responsibility and its Restrictions in the University Academic Context . Rev. Cubana Edu. Superior [online]. 2018, vol.37, n.2, pp. 87-103. ISSN 0257-4314.

Certain specialized literature transfers theoretical and methodological constructs of business management to Higher Education in an insistent and non-critical manner. Such are the cases of the concepts of social business responsibility and of corporate social responsibility which have been intended to be transferred to the university academic context as notions of the university social responsibility (RSU). The aim of this paper is to argue the nature, the social compromises, objectives, strategies, processes and impacts inherent in business and public Higher Education Institutions respectively in order to prove the inconsequent establishment of the concept of business social responsibility to public universities. Criticism to business theories presented are contextualized historic and functionally for the comparative study of the business as an organization, and the university as a social institution. These results can be considered referents for the academic debate about business-public university relationship and the relationships of them with society.

Palavras-chave : corporate social responsibility; university-society; university social responsibility.

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