Resumo

ALFONSO ESPINOSA, Leidy. Proposal of a methodological guide for preparation of company profiles: a case study. ACIMED [online]. 2009, vol.19, n.4, pp. 0-0. ISSN 1024-9435.

In recent decades, management ability achieved a dramatic increase in organizations seeking to position itself in a privileged place in the market due to its importance as a tool to facilitate the fulfilment of its strategic dimension as organization. The companies' profiles, as products and management ability play a key role in this process, in providing relevant information to enterprises on their environment and how to enter it. Authors propose a guide for the establishment of companies's profiles, while highlighting its importance for organizations. We present a case study developed at the University of the Informatics Science of Cuba.

Palavras-chave : Management ability's company profiles; technology surveillance..

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )